Yup, this is the mail I received in my inbox a while ago.
Rubbed my eyes in disbelief, and read the email again to see if there was a catch somewhere. Finally, I had to concede there was no catch, and that McKinsey Quarterly was indeed making it’s content freely accessible by phasing out it’s paid or Premium Membership option.
This is such a huge move that words fail me right now… All I can say is just go and enjoy the awesomeoness that is McQ 😀