Surprising I know… for a bank which used to focus on customer delight. I’ve been a happy customer for over a decade now. However, events over the past few months have left me feeling not so happy with HDFC Bank and their services / policies in general.
Effective April ’10, they increased the Average Quarterly Balance (AQB) to be maintained from Rs.5,000 to Rs.10,000, which didn’t make any sense as they weren’t offering any special services to warrant this increase. Possibly they were playing catch up with others like Citibank (Rs.25,000/month) or ICICI Bank (Rs.10,000/quarter).