Yahoo has formally terminated any chances of a deal with Microsoft while announcing a non-exclusive agreement with Google, who also explained the nitty gritty of the deal on the Google Blog.

Some takeaways;

  • Consumers will see more relevant ads when they are looking for information and browsing the web. And with interoperability between IM services, users will have easier access to even more of their contacts.
  • Publishers currently in the Yahoo! Publisher Network will benefit from Google’s advertising technology, potentially increasing the revenue they earn from their sites.
  • Advertisers will have new ways to reach their target customers online more efficiently.

 They also clearly specify what this agreement is not;

  • This is not a merger.
  • This does not remove a competitor from the playing field.
  • This does not prevent Yahoo! from making similar arrangements with others.
  • This does not increase Google’s share of search traffic.
  • This does not let Google raise prices for advertisers.

How will this agreement work out? Only time will tell..

 

Related Posts: