Will the Hutch Pug bid adieu ?

Mar 07, 2007 Advertising

Ever since the Hutch-Vodafone deal, one aspect was always being debated:

“Would Vodafone give a quiet burial to the Hutch brand name and the pug?”

Without a doubt, the Hutch brand is extremely valuable, and over almost two years and more, the Pug has been inseparably associated with Hutch as it’s mascot.

Would it therefore be correct for Vodafone to discard a brand identity that practically epitomises the very presence of the telecom operator in India?

Here’s what some leading marketing gurus had to say…

The unanimous opinion - Vodafone must switch, and do so quickly !