A question that gets asked from time to time, given the explosion of the blogging culture in India over the past couple of years. One of India’s best known bloggers, Kiruba Shankar, who also recently started a column in the Business Standard, seeks to delve into the reasons behind Indian CEOs being wary of blogging.

It makes for a quick and interesting read, and he highlights a) fear of saying too much, b) fear of backlash, c) fear of writing and d) availability of time, as key hurdles the wannabe CEO blogger needs to overcome.

Two other points stood out from his article;

1) Small & Medium companies (with tight ad budgets) have the highest to benefit from corporate blogging.

2) The CEO could be one of the authors in the company’s blog, taking the pressure off to an extent.