Atul Karmarkar.Com

So after all the hoo-ha surrounding it’s campaign for Haagen-Dazs’ first ice-cream outlet in New Delhi, TBWA can kiss goodbye it’s chances of managing the ice-cream giant’s account in India. Of course, Haagen-Dazs apologised as expected, saying the promo contained the “wrong choice of words”. In today’s connected world, this was enough to create a storm on the Internet, more specifically [...]

I’m sure anyone watching the recently concluded IPL T20 matches would’ve got used to the Vodafone ads with those funny little creatures in white.

The Indian Information & Broadcasting Ministry has decided to play it’s part in upholding Indian morals and values. The target: The ”chocolate man” in the Axe deo advertisement that has been doing the rounds of all the channels lately. The ministry has asked the Indian Broadcasting Foundation (IBF) to advise channels not to show the ad for the Axe deo, ’Axe Dark Temptation [...]

It is a known fact that advertisers have been getting more and more “innovative” in their desire to churn maximum publicity for the product they had to peddle, whether it was a consumable, a movie or any other event like a product launch.  The latest shocker comes in the form of rumours floating around regarding the purported [...]

Jet Airways, Kingfisher and Go Air slug it out…

Ever since the Hutch-Vodafone deal, one aspect was always being debated: “Would Vodafone give a quiet burial to the Hutch brand name and the pug?”