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Tag: Advertising

TBWA goofs up on Haagen-Dazs India account

So after all the hoo-ha surrounding it’s campaign for Haagen-Dazs’ first ice-cream outlet in New Delhi, TBWA can kiss goodbye it’s chances of managing the ice-cream giant’s account in India.

Of course, Haagen-Dazs apologised as expected, saying the promo contained the “wrong choice of words”. In today’s connected world, this was enough to create a storm on the Internet, more specifically on Twitter, where everybody had an opinion to voice and there was a lot of negative publicity generated. No doubt there was also a feeling that this was an orchestrated stunt to create hype, but it soon became obvious the ad agency had goofed up.

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