I’m not usually a big fan of the sentimental, tear jerker kind of advertisements, whether on TV or online, but every now and then one comes across such heartwarming, beautifully made ads. The below ad is one such;
So after all the hoo-ha surrounding it’s campaign for Haagen-Dazs’ first ice-cream outlet in New Delhi, TBWA can kiss goodbye it’s chances of managing the ice-cream giant’s account in India.
Of course, Haagen-Dazs apologised as expected, saying the promo contained the “wrong choice of words”. In today’s connected world, this was enough to create a storm on the Internet, more specifically on Twitter, where everybody had an opinion to voice and there was a lot of negative publicity generated. No doubt there was also a feeling that this was an orchestrated stunt to create hype, but it soon became obvious the ad agency had goofed up.
I’m sure anyone watching the recently concluded IPL T20 matches would’ve got used to the Vodafone ads with those funny little creatures in white. 😀