Got an SMS today presenting an opportunity to bid for a “VIP golden number” 9923900000. The bid was to be sent by SMS to 4646, with the lowest bid at Rs.10,000, and then in multiples of Rs.100.

Definitely a far cry from some more expensive VIP cell numbers !! For the life of me, I just cannot imagine people wanting to spend that kind of moolah on a cellphone number.