Kotak Credit CardsCame across a huge advertisement in the TOI today, showcasing Kotak Cards. The difference between this offering and those by other banks is the orientation of the card, or to put it more simply, this is India’s first ever ‘vertical credit card’ !

Kotak is offering a suite of four cards, 2 Gold Cards, a Platinum Card and a Signature Card, all on the Visa platform. Some of the features of these cards are;

Fortune Gold Card

  • Interest Free Cash Withdrawls
  • Zero Charge EMI
  • 2.5% Fuel Surcharge Waiver
  • Railway Surcharge Waiver
  • 0% Balance Transfer

Trump Gold Card

  • Zero Charge EMI
  • 2.5% Fuel Surcharge Waiver
  • 10% Cashback across all restaurants
  • 10% Cashback on movies and plays

League Platinum Card

  • Exclusive dining benefits at the Taj
  • Complimentary Taj Epicure membership
  • Complimentary membership to Golf Fee Card
  • Priority Pass for access to airport lounges worldwide
  • Auto encashment of reward points

Royale Signature Card

  • Exclusive dining benefits at the Taj
  • Complimentary Taj Epicure membership
  • Complimentary membership to Golf Fee Card
  • Priority Pass for access to airport lounges worldwide
  • Waiver of joining fees to Club Privada
  • SMS them for a callback within 2 hrs
  • Lost or stolen card fraud cover

According to Kotak Group COO Vikram Sud,

“We have understood the credit card consumer’s confusion and the resultant restricted usage of the category. Thereby, we are offering a suite of 4 distinct card propositions; each designed to foster informed buying across four diverse consumer segments – salaried, self-employed, mass affluent and affluent.”

 Interesting mix of benefits. Have any of you opted for one yet? How’s the experience of a vertical credit card been? 🙂