IPL rights snapped up by Sony-WSG
Jan 15, 2008
Advertising, Cricket
Sony and the World Sports Group (WSG) have snared the broadcasting rights for the Indian Premier League (IPL) for $1.03 billion (around Rs.4,000 crore) for a 10 year period, which includes $108 million for compulsory promotional spends. They beat ESPN-Star Sports and NDTV.
The Indian Premier League (IPL) was floated by the BCCI to compete with Subhash Chandra’s ICL, and also to lend an air of legitimacy to such tournaments, which the ICL lacks, and hence, is not being looked upon favourably by advertisers.
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