Whenever you type a query in Google, thousands of search results are thrown up, and we sometimes wonder why a particular page was ranked higher than some others.

Now this is not a true blue SEO article, but Amit Singhal, a Google Fellow who heads the ranking team at Google, seeks to explain how Google ranking works. 

He lists three core principles of their search philosophy, namely,

  • Best locally relevant results served globally
  • Keep it simple
  • No manual intervention

Amit also has a post scheduled for later which will explain this in much more depth.

 



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