If you use Google AdWords for your advertising, and have a landing page that takes ages to load, beware, as Google now plans to incorporate this landing page load time as an additional factor into their Quality Score.

Once your site is checked, they will allow you a month to make necessary changes to optimize your landing pages, after which a slow page could get you a lower score and higher minimum bid, whereas a fast landing page could get you higher scores and lower minimum bids.

You have been warned !! :)

 

Related Posts: