Google Video and YouTube: The way ahead

Jan 25, 2007 Mergers and Acquisitions

Google clarified their stand on the future of Google Video and YouTube, which had seemed a bit uncertain after Google completed their acquisition of YouTube in November 2006.

According to Google:

Google’s strength — and its history — is grounded in search and in innovating technologies to make more information more available and accessible. YouTube, meanwhile, excels at being a leading content destination with a dynamic community of users who create, watch and share videos
worldwide.

Google search results already include links to content that’s hosted on YouTube. Starting today, YouTube video results will appear in the Google Video search index: when you click on YouTube thumbnails, you will be taken to YouTube.com to experience the videos. Over time, Google Video will become even more comprehensive as it evolves into a service where you can search for the world’s online video content, irrespective of where it may be hosted