Google confirmed that it had acquired FeedBurner, a leading provider of feed distribution and management tools.

Feedburner too had quite a lot to say about the acquisition, including their take on how & why this happened, and several reasons why aligning with Google was a good thing…

Google is acquiring companies at a frenetic pace, and it is sometimes frightening to think about the amount of user specific data they have access to.
Feedburner has also updated the sign-in page, allowing users to opt out in case they did not wish their account to be serviced by Google.

NOTE: Service of FeedBurner publisher accounts will not be interrupted as a result of the acquisition by Google. You will have a 14-day interim period ending June 15, 2007 to opt-out of allowing Google to service your account. If you take no action by June 15, 2007, the rights to your data will transfer from FeedBurner to Google. Opting out will terminate your user agreement with FeedBurner, permanently delete your FeedBurner account, feeds, and all related statistical data and history, and prevent the transfer of your data rights to Google. To opt-out, contact us via accountx@feedburner.com, provide your FeedBurner account Username, and request to have your FeedBurner account deleted. We will contact you at your registered email address to confirm your deletion request before completing it.



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