Google acquires DoubleClick
Apr 15, 2007
Mergers and Acquisitions
Google has acquired ad company, DoubleClick for $3.1 billion in an all cash deal. The boards of both companies have approved this acquisition, which will be closed by end-2007. DoubleClick is one of the industry’s leading providers of the tools to serve up those advertisements and measure their success.
By doing so, Google has kept arch rival Microsoft lagging in the race for being top dog in the search market. Google’s winning bid was almost three times the amount DoubleClick fetched when it went private in 2005 for $1.1 billion.
This is the largest acquisition by Google ever, edging out it’s $1.76 billion acquisition of YouTube.
Facebook comments: