The Indian Information & Broadcasting Ministry has decided to play it’s part in upholding Indian morals and values. The target: The ”chocolate man” in the Axe deo advertisement that has been doing the rounds of all the channels lately.

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It is a known fact that advertisers have been getting more and more “innovative” in their desire to churn maximum publicity for the product they had to peddle, whether it was a consumable, a movie or any other event like a product launch. 

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Sony and the World Sports Group (WSG) have snared the broadcasting rights for the Indian Premier League (IPL) for $1.03 billion (around Rs.4,000 crore) for a 10 year period, which includes $108 million for compulsory promotional spends. They beat ESPN-Star Sports and NDTV.

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Jet Airways, Kingfisher and Go Air slug it out…

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Ever since the Hutch-Vodafone deal, one aspect was always being debated:

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