So after all the hoo-ha surrounding it’s campaign for Haagen-Dazs’ first ice-cream outlet in New Delhi, TBWA can kiss goodbye it’s chances of managing the ice-cream giant’s account in India.
Got this mail from Performancing Ads in my inbox…
The Indian Information & Broadcasting Ministry has decided to play it’s part in upholding Indian morals and values. The target: The ”chocolate man” in the Axe deo advertisement that has been doing the rounds of all the channels lately.
It is a known fact that advertisers have been getting more and more “innovative” in their desire to churn maximum publicity for the product they had to peddle, whether it was a consumable, a movie or any other event like a product launch.
Sony and the World Sports Group (WSG) have snared the broadcasting rights for the Indian Premier League (IPL) for $1.03 billion (around Rs.4,000 crore) for a 10 year period, which includes $108 million for compulsory promotional spends. They beat ESPN-Star Sports and NDTV.
Annkur, a colleague of mine showed me earlier in the day, an email he had received about mGinger. It seems a radical approach to mobile advertising, where users are paid for:
Jet Airways, Kingfisher and Go Air slug it out…
